We run the day-to-day advertising work an Amazon seller does not
have the hours for: the bids, the budgets, the wasted search
terms, and the reporting that says whether any of it worked. The
work is done by software we built and operate, and every change is
put in front of the advertiser before it is made.
Campaign management
Day-to-day management of Sponsored Products campaigns — bids,
daily budgets, negative keywords, campaign structure, and what
runs or pauses — reviewed continuously rather than on a weekly
cadence.
Wasted-spend control
Search-term reports read in full every time they land. Terms
that spend without converting are proposed as negative
keywords, with the spend they stopped attached to the
proposal.
Profit-based optimization
We work out what each product actually earns after Amazon's
fees, landed cost, and returns, and manage the account against
that figure — not against an ACoS target that does not know
the margin.
Inventory-aware pacing
Spend is paced against real stock, sell-through, and inbound
shipments, so a campaign does not advertise a product into a
stockout or keep quiet on one that needs clearing.
Ad account audit
A free, read-only review of an existing advertising account:
the search terms that never convert, the campaigns that run
out of budget by noon, the targets priced wrong. The findings
are yours whether or not you go further.
Reporting and accountability
Every change is logged with its reasoning, and measured
afterwards against what it was supposed to do. A weekly
written review says what was done, what worked, what did not,
and what needs a decision.
Zrage